How can small and medium-sized system door and win

2022-07-22
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Especially for those fragile small and medium-sized system door and window manufacturers, they face the test of survival directly. So, how can the system doors and windows turn the tide

in recent years, there have been more and more "gold rush" in the domestic system door and window industry, and the whole market has begun to become crowded. The brand competition of system door and window is more intense than expected. In the "ruthless" environment, the pressure of system door and window manufacturers has more than doubled. Especially for those fragile small and medium-sized system door and window manufacturers, they face the test of survival directly. So, how can the system doors and windows turn the tide

first, the industry storm struck

because of the low threshold of access, a large number of small and medium-sized system door and window manufacturers poured into the market, intensifying market competition. The so-called "fast coming, fast falling", blind follow-up will be defeated by immature technology and management. The industry reshuffle. For the entire system door and window industry, the dead must be immature technology, and the left will be the precipitation and baptism of time. The industry reshuffle is a big storm for small and medium-sized manufacturers. The market is turbulent. The bipolar pattern has long been formed in the system door and window industry. The strong are stronger and the weak are weaker

II. Learn to change

for the industry reshuffle, whether large-scale system door and window manufacturers or small and medium-sized system door and window manufacturers want to break through their own limitations and make manufacturers step up to a new level by "changing, changing, and then optimizing". Fuxuan doors and windows believes that it is nothing more than through the following ways: first, explore new business operation modes and integrate and optimize manufacturer resources. For example, the rapid development of the Internet era has brought about a surge of e-commerce, and manufacturers' sales channels have ushered in a new turn. 2、 Extend the original product unit and change the product structure of the manufacturer. Choose not to hang on a tree, jump out of a single system door and window product framework, and develop in the direction of diversified industries, so as to expand market share. 3、 Develop new technology and develop new functional flooring. Nowadays, consumers have higher and higher requirements for products. It should not only be beautiful, but also practical. Personalized functional requirements have become the future development trend

III. how do small and medium-sized system door and window manufacturers break the situation

at this stage, the competition in the system door and window industry is limited to the vicious competition of "big fish eat small fish, small fish eat shrimp", and this group of "small shrimp" of small and medium-sized system door and window manufacturers are walking on thin ice. If you want to "fight hard" with large-scale system door and window manufacturers, it is only a dead end. Therefore, for small and medium-sized system door and window manufacturers, you should learn to survive in the narrow market cracks. The ancients said, "if you keep the green mountains, you are not afraid of no firewood." Insiders also reminded the majority of small and medium-sized system door and window manufacturers that they must have countermeasures to survive and develop

first, use "want" money to do "important things". The capital chain of developing small and medium-sized manufacturers is weak. If the capital chain is broken accidentally, the manufacturer's structure will collapse in an instant. No matter how big the change is, there is nothing to make up for. Therefore, the money of small and medium-sized system door and window manufacturers should be spent on the cutting edge and expand in a planned and purposeful way

second, we should explore the sales blind spot of large manufacturers. Compared with ordinary system door and window manufacturers, in the industry market, the sales decision-making of large system door and window manufacturers has the characteristics of long cycle and many decision-makers. Small manufacturers, on the other hand, are different in that their businesses are centralized and they can make timely adjustments to sales policies in response to market changes. Therefore, in order to be more conducive to opening up the situation, it is feasible for small and medium-sized manufacturers to start with the weak links of their competitors in the process of reform

although the current economic environment is sluggish, and the survival pressure of small and medium-sized system door and window manufacturers is high, the arrival of the industry reshuffle itself means the beginning of a new round of elimination competition, which no one can avoid, and small and medium-sized system door and window manufacturers can survive only if they are prepared to fight against the current

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